Ethos Concept
Martha’s Vineyard , MA
I supported client styling and sales across the brands collections, contributing over $45K in personal sales while developing hands on experience in product matching and clienteling alongside the designer/owner. This experience shaped how I approached the content below, created for Instagram and paid Meta and Snapchat advertising.
Lifestyle driven campaign for Ethos Concept. I appeared on camera and collaborated on creative direction, with the final content used across Instagram, Meta, and Snapchat advertising.
Candid campaign designed to make Ethos Concept feel relatable. Capturing natural moments of friendship to create connection between the audience and the brand. I am featured in the campaign and collaborated on its creative direction, with results shared across Instagram.
Ocean side editorial focused on effortless summer styling. I appear in the imagery and contributed to the creative direction, with the final images selected for Ethos Concept’s website.
Brand collaboration designed to connect to audiences through visual storytelling. I am featured in the campaign and collaborated on the creative direction.
Arddun Agency
New York City, NY
During Resort 2027 market week with Arddun Agency, I gained firsthand insight into how the wholesale fashion industry operates. I prepped incoming collections, steamed shipments, and maintained rack and showroom presentation across each brand's section. I also served as front of house contact for buyer appointments, coordinating model changes and clothing retrieval so every appointment had what it needed on time. The experience allowed me to learn, gain hands on experience, make meaningful connections, and see firsthand how buyers must weigh multiple factors when making decisions.
Oh How Charming Jewels
Long Island, NY
As founder, I set pricing and built a tiered discount strategy for this charm jewelry business on a $500 budget, turning $317 in costs into $473 in revenue for a $156 profit over a two semester entrepreneurship capstone.
Product focused Instagram content showcasing customizable charm necklace designs.
Pop up display featuring curated charm necklace combinations, giving customers styling inspiration while exploring the collection in person.
Alpha Phi
Long Island, NY
Recruitment video capturing friendship and community through an engaging, authentic visual story. I led execution, collaborated on its creative direction, spoke on camera, and appeared throughout, with the final video used across social media and at a live recruitment event.
Credits
Credits
Photography & videography: Tolay Production, Ethos Concept
Videography: Tony Schiavone, Alpha Phi Recruitment